Compare
How OmniVita compares
We built OmniVita because the wellness shelf had two patterns we didn’t love. Vague benefit copy with no dosing math. And single-species thinking in households that don’t live single-species lives.
The brands below are excellent at what they do. They’re also doing different jobs than we are. This page is here to help you place us correctly, not to dunk on anyone.
Where OmniVita sits
OmniVita is a multi-species daily-support brand built on one foundational technology — Nutri-Mastic™, our mastic gum + full ionic mineral panel — expressed across four products tuned to four audiences:
- Equine Intact™ — daily support for horses, dosed by scoop, 157-day cycle
- Pet Intact™ — daily support for dogs & cats, dosed by body weight (one drop per 10 lb)
- Intact Digest™ — daily gut-health-as-foundation for adults, evening protocol
- Intact Endurance™ — recovery + hydration + daily rebuild for athletes and active adults
If you came in looking for a single-product, single-audience daily greens powder, the brands you already know are great at that. We’re for the household that runs across species, or the active adult who wants the daily-baseline + recovery split.
Category snapshot
| Category | Typical use case | Where OmniVita fits |
|---|---|---|
| Daily greens / all-in-one powders | One scoop, one audience, blended for general adult wellness | Intact Digest is our daily-baseline product — gut-health-as-foundation, evening protocol, magnesium-forward profile |
| Performance & recovery | Pre/post-workout, hydration, recovery aids for athletes | Intact Endurance is our active-adult/athlete product — recovery + hydration + the daily rebuild |
| Equine supplements | Top-dress feed additives, varied by use case | Equine Intact is a single daily ration on a 157-day cycle — one bottle, one job, six bottles a year |
| Pet supplements | Drops, chews, or powders by species, often by symptom | Pet Intact is one product across dogs and cats, dosed by body weight — one drop per ten pounds |
What we share with the reference set
Brands like AG1, IM8, Ritual, Seed, and Athletic Greens set the bar on a few things we hold ourselves to:
- Transparent labels — what’s in the bottle, in what amounts
- Subscription-led daily rituals as the price-of-entry for a wellness brand
- Real product photography, real founder voice, no synthetic urgency
- Structure/function-compliant claims with the FDA disclaimer attached
We aim to clear that bar across every product we ship.
What we do differently
Multi-species, one technology
One household often has a horse, a dog, a cat, and a couple of adults. The reference set asks you to manage three or four separate brands across that household. We make four products on one Nutri-Mastic™ foundation, so the worldview is coherent and the bundle math is honest.
Specific dosing, not vague potency
One drop per ten pounds. One scoop, 157 days. Evening protocol with ~360 mg magnesium per serving for Intact Digest. We give you the math, not adjectives.
Founder-direct, not influencer-led
The reference set spends most of its acquisition budget on creators. We’re doing some of that too — but the brand itself reads as founder-direct first. We built this because the alternatives didn’t serve the multi-species, active-adult household, and we’ll tell you that in our voice, not someone else’s.
Audience clarity over feature-stuffing
We made four products instead of one to-rule-them-all because the active adult drinking Intact Endurance after a long round of golf is a different person than the dog parent dosing Pet Intact at the kitchen counter. One brand, one technology, four honest products.
Quick decision guide
| If you’re… | Start with… |
|---|---|
| An adult building a daily wellness baseline, evening-friendly | Intact Digest™ |
| Active — pickleball, golf, tennis, hiking, lifting, masters-league anything | Intact Endurance™ (often paired with Intact Digest in the Daily Stack) |
| A horse owner running one or more head | Equine Intact™ |
| A dog or cat parent who reads ingredient labels | Pet Intact™ |
| A household running across all of the above | Multi-Species Household bundle |
The disclaimer that should be on every wellness page
These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease. Equine Intact™ and Pet Intact™ are formulated and labeled in accordance with AAFCO guidance for animal feed supplements.